In the digital era, business has changed drastically. Technology is a crucial part of success in any industry and if you’re not paying attention to what’s going on with your competitors, you’re falling behind. In this blog post we will discuss 7 businesses that are succeeding in the digital era and how they’ve adapted their strategies accordingly.
1) Amazon
Amazon was one of the first businesses to capitalize on the digital era and they continue to be a leading force in ecommerce. They’ve developed innovative technologies such as Prime, which has made it easier for customers to shop online and have their items shipped directly to their door.
Amazon.com, Inc. is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It has been referred to as “one of the most influential economic and cultural forces in the world”, and is one of the world’s most valuable brands.
Originally known for selling books through its website (and later digital versions via its Kindle e-reader) later Amazon has built up as a online retailer, manufacturer of electronic book readers, and Web services provider that became the iconic example of electronic commerce. Its headquarters are in Seattle, Washington.
In addition to their strong online presence, Amazon has also expanded into brick and mortar stores with their acquisition of Whole Foods. This allows them to better compete with other retailers who are also making the shift to digital.
Amazon Adapting to Digital Era
Amazon has been successful in the digital era due to their willingness to adapt and innovate. They were one of the first businesses to develop an ecommerce platform and their strong brand identity has given them a large customer base that they’ve been able to leverage. From selling books to kindle e-reader to Online retailer stores to Amazon prime OTT platform where you can watch Movies and TV Shows. Amazon is the perfect example of how you don’t need to be first in order to succeed; you just have to make sure your strategy and implementation are on point.
2) Google
The second in our list of most successful companies in this digital ERA is the Tech Giant GOOGLE. Google is definitely a big player in the digital era and they’ve achieved success through a combination of innovation and strong business practices. They were one of the first companies to develop a search engine and their AdWords program has become the standard for online advertising. It would be no exaggeration if I say you cannot survive even one full day with out using any one of the google services. Such is the impact & the importance of google in our day to day life.
Google’s revenue comes from a number of different sources, including ads, Android, Chrome and more. While they remain a leader in the digital sector, Google has also made moves to branch out and expand into new areas of business such as self-driving vehicles, robotics and artificial intelligence.
Google Adapting to Digital Era
Google was one of the first companies to capitalize on the potential that comes from strong integration between software and hardware. Their search engine was originally developed as a way to better index the internet and their AdWords program has become the gold standard for online advertising. Google services such as Adsense, Youtube, Maps, Local business and many more has given an opportunities to thousands of people directly or indirectly to earn living for them.
Google is always looking for new opportunities and they’ve been successful in expanding into other areas of business, such as self-driving vehicles, robotics and artificial intelligence. Google has been constantly upgrading their technology and providing major updates and providing services better.
3) Facebook
After google If some one spends more time on Internet then its definitely Facebook. owned by Mark Zuckerberg Meta, Facebook is the king of social media and they’ve used their position to become one of the most valuable companies in the world. They have over two billion active users and their platform can be used for a variety of purposes, including marketing, recruiting and more. Not as much as google but definitely a particular section of people are earning more than decent for their living. Celebrities, influencers marketer etc cannot survive without Facebook these days and its even hard to think about promotion without Facebook.
Facebook Adapting to Digital Era
Facebook is yet another tech company who constantly work on upgrading their technology to the latest requirements. Facebook book just started with some basic features have social conversation on internet now expanded wings to marketplace, advertising, monetizing, etc. Facebook was one of the first companies to focus on social media and their strong brand identity has given them a devoted customer base. In order to better suit the needs of their customers, they’ve been constantly changing and adapting with new features such as Facebook Live which allows users to stream live video directly from the platform.
4) Uber
It would be hard to think commuting daily without Uber may be not for all but for the most most. Uber has changed the way people move around in cities all over the world. In these high pressure world where you need to be on time for almost everything using public transport is not the great option and uber’s idea to tranform the transportation has been surely brilliant idea. They’ve become a household name due to their convenient, on demand transportation services and this is just one of many examples that show how digital technology can be used to improve traditional industries.
Uber Adapting to Digital Era
While Uber’s business model was originally based on the idea of peer-to-peer car sharing, they’ve since expanded into a number of different markets. In addition to cars, riders can now use Uber Eats for food delivery and they’re even experimenting with self driving vehicles. Now they have Uber moto, Uber Auto what not they have made rapid strides in their field and evolving themselves to serve the public better.
5) Tesla
Tesla entered the market as a new player in the automobile industry but they’ve quickly become one of their top competitors. Their electric cars are considered to be some of the best available and this has allowed them to expand into other areas, such as solar panels for homes. Tesla, Inc. is an American electric vehicle and clean energy company based in Austin, Texas. Tesla designs and manufactures electric cars, battery energy storage from home to grid-scale, solar panels and solar roof tiles, and related products and services. From just automobile industry to Clean energy source to Space research programs, satellites what not Tesla’s Elon Musk have done the unthinkable in the technology field.
Tesla Adapting to Digital Era
The success that Tesla’s achieved in such a short amount of time is due, in part, to their willingness to adapt and embrace new technology. For example, they were one of the first companies to develop an all-electric car and this has allowed them to become a leader in the industry. Success is all about the idea you believe in and efforts you put to make your dream reality. Elon Musk has definitely changed the perception of the technology.
6) Netflix
Netflix has changed the way people access content, especially in terms of television and movies. They are now one of the most popular streaming services available today with over 100 million subscribers worldwide.
Netflix Adapting to Digital Era
Netflix, Inc. is an American subscription streaming service and production company. Launched on August 29, 1997, it offers a library of films and television series through distribution deals as well as its own productions, known as Netflix Originals. Netflix has used their strong brand identity to become a go-to source for entertainment no matter where you live or what type of device you’re using. Their original programming has been a major success and their willingness to produce content that may not appeal to everyone is part of what keeps them ahead in the digital era.
7) Apple
Apple is one of the most successful technology companies in the world and they continue to be a major player in the digital era. Their products, such as the iPhone and iPad, are some of the most popular items on the market and their App Store has become a major source of income.
Apple Adapting to Digital Era
Apple Inc. is an American multinational technology company that specializes in consumer electronics, software and online services. Apple is always looking for new ways to improve their products and services. For example, they’ve developed a payment system called Apple Pay which allows users to make transactions without having to use a credit card.
Conclusion: In the digital era, businesses have to be agile and adaptable for them to succeed. The key is being aware of how people use technology in their daily lives so that you can adopt a new mindset on marketing campaigns. We’ve provided some tips for incorporating neuroscience into your strategy which has been shown to increase sales by up to 20%. Have you tried any of these principles? Let us know! Contact our team today if you want help with implementing cognitive neuroscience principles or need assistance with setting up an SEO campaign that will drive more traffic without requiring much effort from your end.
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