Technology: Facebook has announced that they will be shutting down their live shopping feature which product creators used to broadcast their products and sell them to the audience. This feature was first launched in 2018 in Thailand. Two years later, it was publicly rolled out worldwide to more users in 2020. The feature has many interesting highlights such as providing interactive tools to designers, creators, and sellers to reach their audience in a wide spectrum.
Ever since its 1st launch, the company has been testing many features and versions. Last year in November 2021, Meta Owned Facebook tested another interesting feature called “ Live shopping for creators”, they also introduced big attractive features like “Live shopping Fridays” to promote large brands. But This feature will end on upcoming October 1, 2022, and the users will not able to create product playlists or tag products in live Facebook videos.
Do you want to know why? The reason is us only, you might have noticed that many people these days are leaning down towards the short videos or reels which is why the company now wants to more focus on the reels and short videos, the company announced in a blog post.
As consumers are now more indulged in watching reels and short videos, we are also shifting our focus to Reels on Facebook and Instagram,” the company said in the blog post. If one wants to engage more public for their products then they can try experimenting with using short videos or reels. Though, this feature could have bloomed across the world and brought some revenues to the company but considering the blog, it is pretty clear that we will not see this feature anymore in the upcoming month.
Facebook is not the only one to do so, many other players have started to bring their live shopping feature down. as it was recently revealed that TikTok has reportedly dropped plans to expand its live e-commerce “TikTok Shop” initiative to the U.K. and additional parts of Europe.
The company launched its first TikTok shop last year in the US but failed to work out due to internal problems. But this live streaming of shopping has become famous in Asia, especially in china, however, as Facebook and TikTok both will be brought down this feature which proves that customer awareness and live streaming adoption are quite low outside Asia.